From Idea to Prototype, a Co-Creation Workshop

You know you need a digital product – a web portal, mobile app, e-commerce solution, or internal business tool – but are not sure about the implementation? In two intense days, turn an idea into a clear business case, a detailed action plan, and a clickable prototype – before you invest in actual development.

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Workshop Benefits

01
A Clear Structure & Action Plan:
by turning an idea into a business case and roadmap in just two days.
02
A Working Prototype, Not Just a Plan:
by delivering a clickable front-end demo of the screens and user flow within 5 business days after the workshop.
03
Avoid the Most Expensive Mistakes:
by aligning business goals, target customer audience, and technical possibilities before a single line of code is written, for a fraction (5–15%) of what full development would cost.
04
Expert-Led, Both Sides of the Table:
by working with two Cube Systems experts – a business & project lead and a technical lead – backed by Cube's 20+ years of digital product experience.
05
Fixed Price, Free If You Build With Us:
by paying a fixed €1900 + VAT, at no cost at all if you start development with us within 3 months.

Global Stats

47%

of unsuccessful projects fail to meet their goals due to inaccurate requirements management (assessing the scope, processes, timing and costs) that could have been prevented in a structured pre-development workshop.

Project Management Institute, "Requirements Management: Core Competency for Project and Program Success"

43%

of failed, VC-backed startups cite poor product–market fit as a reason for shutting down. The workshop is designed to assess the product’s viability within the target audience and compare with competitors.

CB Insights, "The top 9 reasons startups fail"

10%

of a typical project's budget is what long-running usability research recommends investing in UX design and prototyping. With a fixed workshop cost, you don’t have to guess, and have a chance to spend even less for the same benefit.

Nielsen Norman Group, "Typical Designer–to–Developer and Researcher–to–Designer Ratios"
Even Dropbox Started This Way
When Drew Houston applied to Y Combinator in 2007, Dropbox didn't have a working product yet – just a 3-minute demo video showing how it would work, which he posted to Hacker News. Overnight, the beta waitlist grew from 5,000 to 75,000 signups. That was enough proof of demand to justify building the real thing.
Digital solution shown on PC and smartphone

What You Get

A two-day, expert-led workshop, with a business & project lead and a technical lead, backed by Cube Systems' 20+ years of digital product experience.

Day 1: business goal definition, potential business model, unique selling points, target audience profiles, and a clear reason customers will pay for it.

Day 2: how customers will use it step by step, and what to build first.

A clear product structure and action plan for development.

A clickable front-end demo prototype (screens and user flow – no back-end, integrations or AI), delivered within 5 business days after the workshop.

What a Prototype Lets You Do

Pitch your idea to potential clients before the real product is built, and gather genuine feedback.

Attract investors with a tangible, clickable demonstration of your idea.

Communicate the idea clearly to your project team and partners.

Visualize the customer journey through your solution, before committing to development.

Get accurate, comparable development quotes from technical teams or partners.

A Real Case: Prototyped, Sold!

Our client needed a furniture production management system. Our prototype, demonstrating the basic processes and UI design, convinced not only the internal team, but also their future partners from USA.

A Real Case: €40K Investment, Saved

Our client was ready to invest in a new digital platform around €40 000. The workshop allowed us to structure the business processes, prioritize goals and assess ROI. After reassessing the project, the client decided to invest in the modernization of the existing platform instead, saving the time and costs of planned €40 000 development.

A Real Case: Trust, Regained

A prospective client was very reluctant to initiate a large digital project they needed. The main reason was their previous experience with IT developers: miscommunication during the whole project, resulting in wasted time, exceeding the expected costs, unsatisfactory functionality and constant “blame game”. They saw the workshop mainly as a test drive: will we be able to understand their needs and deliver their vision? The workshop helped them regain their trust in the IT industry and, since they chose to keep working with us, testing our compatibility cost them nothing.

How We Get There

01
Day 1 – Idea & Direction
Defining your business goal for the new product, its potential business model, unique selling points (USPs), target customer profiles, and a clear reason customers will choose and pay for it (a value proposition).
02
Day 2 – Structure & Priorities
Mapping out how customers will actually use the product step by step (business processes / workflows), and setting priorities (a roadmap) for what to build first.
03
Prototype Delivery
Within 5 business days after the workshop, you receive a clickable demo prototype (screens and user flow – no back-end, integrations or AI) along with a clear structure and action plan for development.
04
Future cooperation
If within 3 months you decide to continue our cooperation in building this digital product, our agreement will include a starting discount equal to the cost of the workshop.

About Us

20M

visitors annually use digital solutions made by us.

20+

years experience in delivering innovative digital solutions.

100M €

annual payments through our digital solutions.

100%

owner-managed company.

80+

in-house professionals.

90%

returning customers.

Frequently Asked Questions

What is a digital product?
Any software your business needs to start, run or grow – for example, a digital platform, business tool, mobile app, self-service web portal, e-commerce solution or software as a service (SaaS).
What is a prototype, and why do I need one?
A prototype is a simplified, clickable front-end demonstration of your product's screens and user experience. It shows how the product will look and feel before you invest in full development, lowers the risk of building the wrong thing, lets you pitch the idea to clients and investors and gather real feedback, and gives your team, partners, and technical vendors a concrete way to understand, react to, and price the idea.
Can I use the prototype as the first version of the product?
No! The prototype is a front-end, clickable demonstration of the screens and user flow – it's designed to validate the idea and user experience, not to function as real software. Connecting it to a real database, APIs, AI models, or automations happens during the development phase.
How much does a prototype cost, compared to building the full product?
It is recommended to build a prototype for around 5–15% of a project's total budget (Nielsen Norman Group research). The prototype is used as a “proof of concept” of the idea within the company, refining the functions, and convincing third parties (partners or investors).
How much does this workshop cost?
The two-day workshop and the developed prototype have a fixed price of €1 900 + VAT. If you start the development of the resulting digital product with Cube Systems within 3 months of the workshop, you get a starting discount equal to the cost of the workshop.
Who should attend the workshop?
From your side: up to 4 people who can speak openly about the business idea, goals, target customers, and competitors – typically the people who will actually drive the product forward internally. From our side: two Cube Systems experts – a business & digital project lead, and a technical lead.
What do you walk away with?
A clear product structure (wrapped in nice presentation slides), an action plan for development, and a clickable demo prototype – delivered within 5 business days after the workshop.
How is this different from just hiring a developer directly?
A developer without a clear brief has to guess at scope, priorities, and edge cases – which usually means exceeding the projected time and costs, fixing misunderstandings and retrofitting new functionality. The workshop removes that guesswork upfront, so the resulting development quote and timeline are based on a real, validated plan rather than wrong assumptions.
Do I need a workshop if I already have a clear idea?
Even a clear idea benefits from stress-testing. Our experts ask the questions that are easy to miss internally, turning a general idea into a structure detailed enough to plan, scope, and price actual development. Since the workshop is essentially for free if you decide to continue working with us, taking it is a sensible first step to understand both your process and the experience of working with our team.

Let's Talk Prototyping

Renārs Jansons
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Business development, Co-Founder
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Sandra Bukovska
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Project Director
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Andris Gaņģis
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Chief Technology Officer
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Ģirts Strumpmanis
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Chief Executive Officer
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